The Kingdom is leading the global race towards achieving sustainable energy by hosting the first electric ice cream truck in the Middle East from Jeddah.

Jeddah, November 13, 2023 

Since the discovery of oil in 1938, Saudi Arabia has been and still is the most powerful energy engine in the world. With the global changes and moving towards achieving sustainable energy, the Kingdom is still a pioneer in this field, as it made sustainability one of the most important goals of Vision 2030. It also led the world in proposing the most important project, which is the Green Kingdom initiative.


In the effort to achieve this vision, all sectors are competing to introduce eco-friendly innovations and create a zero-emissions environment. This significant goal led to the strategic partnership between the National Transportation Solutions Company (NTSC) and the Saudi Dairy and Foodstuff Company (SADAFCO) resulting in the launch of the first electric ice cream truck in the Middle East. This partnership is the first step of the Decarbonization Roadmap.


However, NTSC is the leading provider of sustainable fleet management solutions in the Kingdom, it is the only company in the Middle East to have developed a trademarked Decarbonization Roadmap for customers that will help them reduce their fleet’s carbon footprint and meet the final goal of achieving a fully sustainable fleet by the year 2030 in keeping with the client’s corporate goals and regulatory requirements in Saudi Arabia as envisioned under the Vision 2030 program.


It is worth noting that NTSC has acquired 34% of the market share in the field of fleet management and sustainable solutions in just one year. It is considered the fastest-growing company in the region and the leading company in the Kingdom, Middle East, and North Africa in this field.